About the Client

A global luxury fitness brand with millions of users, a fast shipping cadence, and multiple squads. High bar for security, uptime, and release quality.

This approach also fits regulated teams in hubs like San Diego, Boston, New Jersey, Oxford, and the Bay Area.

The Challenge

  • Fragmented CI setup and drift across repositories
  • Travis CI limits and rise in maintenance overhead
  • Infrastructure sprawl through hand-tuned CloudFormation
  • Inconsistent secret handling for frontend deployments
  • Slow onboarding for new services
  • Need for clear guardrails without blocking teams

Our Approach

We moved the estate to Jenkins and Terraform, created standard pipeline templates, and enforced them with repo hygiene. Terraform modules encoded the right defaults for runtime, networking, and least privilege.

Frontend services received a clean model for secret injection at deploy time using AWS Systems Manager Parameter Store and Secrets Manager. The pattern was simple to adopt, safe, and repeatable.

  • Jenkins shared libraries for consistent stages and steps
  • Terraform modules, plan and apply gates, state hygiene
  • Branch policies and template-driven repository setup
  • Secret values pulled at deploy time, not baked into images
  • Clear handoffs, simple docs, and quickstart paths

Impact

40%+ reduction in tool and maintenance cost
Faster repo onboarding with standard templates
Cleaner secret handling for frontend and backend

Numbers reflect the production rollout across squads.

A Tricky Part We Solved

Frontend apps needed runtime secrets that were not available at build time. We avoided baking sensitive values into images. The deploy step fetched values from AWS SSM and Secrets Manager, then injected them as environment variables in a controlled way. This reduced risk and kept builds portable.